Highway Evangelism is a 501c3 non-profit organization. Its sole mission is to spread the Gospel along the highways of America. Currently, we own 3 billboards. In Coeur d’Alene, Idaho, we have 2 on our property: I-90 and Appleway Avenue. One is electronic on which we can program custom messages. The other is a traditional billboard. The third billboard is also an electronic billboard and is in Nampa, Idaho.

The ministry owns the Sower Christian Bookstore located on our property. It is also a non-profit.  You can read more detail in the Sower and History pages.